Seth Godin has been blogging for the past 100 years or so and finally realized that his insightful information was being read by the choir. They already knew the ideas, followed their bliss, thanked their mommas, ditched their nasty jobs, embraced change, paved new paths, discarded safety, and stood apart from the ‘others’.
This book is a compilation of his posts put into book format as a way to reach those who are stuck in their 9-5 safe job, counting down the days until they retire. We know now, that their retirement is going to be much further away. Will they stick it out in their hum drum world? Would you?
Godin’s brief posts are easy to read, digest and comprehend. He reflected on blogging and the unique personality of the blogger. To be able to share your opinion in a world where people don’t read or don’t care is a rare talent. I have that talent and appreciate that you’re taking the time to read this review.
The book will remind you about things you promised to do (revise your mission statement, ask ‘why’, question progress) and forgot in the rapid speed of our everyday lives. When you read it, jot down three things to follow up on and then check them off your list. Those three things will be worth the cost of the book and probably much more down the road.
Small is the new big by Seth Godin